An Invitation to Drink = Death

February 6, 2011

The Brief

In Thailand, the blue collars workers dead rate is dramatically increasing. One of the main cause is drink and drive.

While digging this case deeper we’ll see that the reason that they drink is because an invitation from their friend.

Background

Thailand Health Promotion Organization or in Thai called “Sor Sor Sor” Try to deal with this problem since the beginning first year. This problem cannot be solve but the number of the death rate can be decreased so every years they try to make an ad which hit the heart of the person who drink and drive or invite someone to drink with any prospect.

Insight

We someone ask you to drink no matter how much you don’t want to drink but still you have to. The reason is because they don’t want to be embarrassed by anyone. Most of people who drink alcohol is not drinking alone.

Credit

Creative Director: Jureeporn Thaidumrong

Senior Copywriter: Suwit Ekudompong

Art Director: EkAroon Laowattana

Copywriter: Thasorn Boonyanate

Project Manager: Pattriya Deewong

Production House: Phenomena

Director: Thanonchai Sornsriwichai

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