Anti Smoke Campaign “Mom”

October 22, 2010

Brief

Anti Smoking Ad for Thai female teenager to stop smoking.

Background

Nowadays, the number of female teenager in Thailand was rapidly increasing.

No matter how the ads tells, we don’t see any different.

Insight

When your parents first saw you smoking, they get stress may be they blame may be they keep it in their mind

but what would you do when you see them sorrow for what you’re doing.

Execution

By using there parents expression after knew that there kids are smoking.

Credit

Creative Chairwoman: Jureeporn Thaidumrong

Executive Creative Director: Weerachon Weeraworawit

Copywriter: Suwit Ekudompong, Thasorn Boonyanate

Art Director: Jureeporn Thaidumrong, Weerachon Weeraworawit,

Suwit Ekudompong, Thasorn Boonyanate

Agency Producer: Naree-Sara Ajchariyakul

Director: Pisut Soontonwun

Production House: Tongta

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