An Invitation to Drink = Death
February 6, 2011
The Brief
In Thailand, the blue collars workers dead rate is dramatically increasing. One of the main cause is drink and drive.
While digging this case deeper we’ll see that the reason that they drink is because an invitation from their friend.
Background
Thailand Health Promotion Organization or in Thai called “Sor Sor Sor” Try to deal with this problem since the beginning first year. This problem cannot be solve but the number of the death rate can be decreased so every years they try to make an ad which hit the heart of the person who drink and drive or invite someone to drink with any prospect.
Insight
We someone ask you to drink no matter how much you don’t want to drink but still you have to. The reason is because they don’t want to be embarrassed by anyone. Most of people who drink alcohol is not drinking alone.
Credit
Creative Director: Jureeporn Thaidumrong
Senior Copywriter: Suwit Ekudompong
Art Director: EkAroon Laowattana
Copywriter: Thasorn Boonyanate
Project Manager: Pattriya Deewong
Production House: Phenomena
Director: Thanonchai Sornsriwichai
