Anti Smoke Campaign “Mom”
October 22, 2010
Brief
Anti Smoking Ad for Thai female teenager to stop smoking.
Background
Nowadays, the number of female teenager in Thailand was rapidly increasing.
No matter how the ads tells, we don’t see any different.
Insight
When your parents first saw you smoking, they get stress may be they blame may be they keep it in their mind
but what would you do when you see them sorrow for what you’re doing.
Execution
By using there parents expression after knew that there kids are smoking.
Credit
Creative Chairwoman: Jureeporn Thaidumrong
Executive Creative Director: Weerachon Weeraworawit
Copywriter: Suwit Ekudompong, Thasorn Boonyanate
Art Director: Jureeporn Thaidumrong, Weerachon Weeraworawit,
Suwit Ekudompong, Thasorn Boonyanate
Agency Producer: Naree-Sara Ajchariyakul
Director: Pisut Soontonwun
Production House: Tongta
